The potential for companies marketing their products and services online is enormous. Every day, over 75% of web users utilize search engines to launch millions of queries for products, services and information resources. A well designed, engaging website is very important, but if it’s not found prominently within the search results of all the major search properties, your efforts could be in vain.
NATURAL SEARCH RESULTS
There are billions of web pages that exist on the internet today but only a select few will appear on the first page of the natural search results of the top search engines. Those that do, make the most qualified connection with their target audience. Creative Compass’s Search Optimization service ensures that web content receives the maximum visibility for the most relevant keywords and phrases across the leading search properties.
Natural search results appear as the main body of listings in major search engines and are separate from the paid results that are labeled as "paid", "featured" or "sponsored". Search engines create natural results by crawling the web. They do this by sending out "spiders" to follow the billions of links and discover new and updated pages. Natural results attract the majority of internet users' clicks - most studies suggest up to 80%.
Search Optimization is a comprehensive service that allows for online content to be crawled, indexed, and ranked on the leading search engines. Creative Compass provides strategic recommendations to ensure spiders find and read optimized content for search visibility. By managing, analyzing, and reporting on performance and providing ongoing recommendations, Creative Compass enhances the quality and quantity of clients' online traffic.
While our Search Optimization service takes anywhere from 1 week to 60 days to reach top rankings, we work hard to ensure that we achieve as many top search engine rankings quickly and effectively within this time period and throughout your contract agreement.
Creative Compass’s Search Optimization service includes the following elements:
- Initial consultation and website review to select targeted keywords and identify trouble spots.
- Initial ranking report establishing a baseline of where your site ranks today for the new keywords.
- Development of optimized code and META tags including title, keywords and description.
- Inclusion in the Major Search Properties - Google, Yahoo, Bing and other major Search Engines.
- Monthly ranking reports for performance tracking.
- Monthly code optimization to improve placement (if necessary).
This service includes the initial consultation, optimized code development and submissions as well as monthly reporting and modifications as necessary. Although we can’t guaranteed where your site will rank across the major search engines, every effort will be made to ensure the best ranking possible for your chosen keywords.